Two days with some of the most successful gym owners on planet Earth.

James started in 2014 with 25 clients in a sublet corner of a football academy in Martinsville, NJ, and a dad who wasn't totally convinced "personal trainer" was a real job. He'd been coaching about 55 hours a week for five years before that. So yeah, he's done the grind.

Today Pratt Personal Training runs five locations, caps groups at six people per coach, and charges what most owners are scared to charge. Members still stay for close to two years on average and have left 300+ Google reviews. He grew past $1.5M on referrals alone, then did the thing most of us never manage: he got himself off the floor and built a team that runs it.

His new-location presales are the ones we point other owners to when they ask what "doing it right" looks like.

John opened Blue Ocean in 2011 in a 1,000 square foot former nail salon, paid for with four credit cards. It was one of the first semi-private training gyms in Missouri. He'd been training clients since he was 19, and he grew it into a bigger space, then a bigger one, with members paying up to $129 a week.

Then, instead of coasting, he signed a four-unit Alloy deal and started stacking franchise locations on top of the independent gym. That gives him a view almost nobody in this industry has: what it's like to run your own brand and someone else's playbook, side by side, at the same time. It's working, too: Alloy just named him its 2026 Franchisee of the Year, out of 150+ open locations.

Ask him how he thinks about his staff now. Short version: "I now look at my team as my clients."

When Paul hired us, he was a full-time PE teacher running one small personal training studio in Brooklyn on the side, doing about $4k a month around a teaching schedule. Within about a year, he'd quit teaching.

Today Lapine Fitness runs two studios, Park Slope and Commack, Long Island, doing about $110k a month between them. Commack opened off a presale that pulled 100 signups, and it's already sitting near 100 members, ahead of his year-end goal.

The best part: he basically never visits his first gym anymore. He moved his beautiful family over an hour away, and his original location still runs like a well-oiled machine.

CJ built his name training athletes, and he's freakishly good at it. He's trained 1,000+ of them and sent 100+ to D1, and a few went pro. New York Yankees pitcher Ron Marinaccio credits CJ with the fastball velocity that "eventually catapulted me to the big leagues."

Two years ago he launched a second brand, Active Personal Training, alongside ATS Strength in West Berlin. He's already expanded it to four locations (Haddonfield, Medford, Mount Laurel and Washington Township) for a total of five gyms. And this year he hit his first multiple-seven-figure year.

Hi, I'm the annoying, way-too-wordy, prematurely-graying father of three who put this whole thing together. I started training folks almost 20 years ago, owned a handful of gyms I lived at least 1,000 miles away from, and have spent the last 10 or so years helping gym owners fill their gyms without bait-and-switch offers or high-pressure, high-anxiety sales tactics.

Now we work with 350+ gyms around the world, including some of the most successful gyms on Earth (a few of whom I'm honored to share the stage with this weekend).

I'll be sharing the patterns of success we see across our most successful clients (regardless of model), talking about what's working in the gym industry right now, and helping you bring home a plan to make more money with fewer headaches when you're back at your gym next week.